When you browse the Web, it’s like you’ve allowed a bunch of companies to implant a tracking device in your arm and a small camera in your head, recording where you go and what you look at. Thanks to ad networks, search engines, ISPs, and social networks, your online activities are tracked, analyzed, and sold. But there are a few things you can do to maintain some degree of privacy.
Advertising networks
The most common way the advertising networks do so is by setting a tracking cookie using a Web bug (a small image or piece of code that links back to the ad networks’ servers and sets or reads a cookie). Each cookie has a unique code to identify your Web browser; when combined with site-specific information sent by the Web bug, it tells the ad network which sites and pages you visit. (Such cookies are distinct from those that Websites themselves set to track you locally or preserve preference settings).
Tracking cookies are just one technique ad networks use to track your activity. And those networks can track you only when you visit sites that participate in their programs. But because nearly every Website now shows ads and because some ad networks are so pervasive, they can track and record a significant chunk of your Internet usage.
In theory, ad network cookies are anonymous; they track your browser, not you personally. However, they can be correlated to your name using things like your IP address. Right now, that’s more creepy than dangerous. But down the road, cookies could be tied to you more personally and used to customize things like the prices you see on products.
How to use upcleaner making web browser protection yourself
One of the steps is to block cookies from third-party and advertising sites. For example, in Firefox, go to the Privacy tab in Preferences, select Use Custom Settings For History from the Firefox Will drop-down, then deselect Accept Third-Party Cookies. You can also use your browser’s private browsing mode. Firefox (Tools > Start Private Browsing) saves less, but still allows tracking for that session and doesn’t stop tracking by IP address.
Web Browser Features that Affect Computer Security
If you want to really browse under the radar, you’ll need to install additional browser plugins, such as AdBlock Plus for Firefox. These add-ons block most Internet ads and any embedded tracking. But they won’t stop all tracking. To further bolster your defenses, install UPCleaner for Firefox, IE, or Chrome; UPCleaner is not only a permanently Windows optimization tool, but also an easy browser protector. Its web browser protection may secure your browser entirely with the one-click lock including your homepage, search engine and browser shortcuts.
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